Concept Store

Introducing our proposed concept store for a distinguished Malaysian fashion house, strategically located at the edge of Kuala Lumpur's Golden Triangle in the city center. The architectural vision draws inspiration from Kuala Lumpur's rich Art Deco heritage, intricately weaving in local motifs and the unique history of the fashion brand.

The design is centered around the intersection, aiming to seamlessly integrate with the existing urban fabric while providing a distinctive backdrop to the bustling junction. As the retail landscape evolves, our design responds to the changing dynamics by harmonizing the physical store experience with the brand's expanding online presence.

The ground floor is a reflection of the brand's integration strategy, featuring an immersive 3D projection at the entrance and a dynamic shopfront display. This not only showcases the products but also highlights collaborations with local Malaysian artists, aligning with the brand's broader strategy.

The entire structure functions as a meticulously crafted machine for brand strategy and integration. From its prime location to the nuanced architectural details, our concept store is poised to become a meaningful and seamlessly integrated part of both the local urban landscape and the brand's digital presence.